WKKX EDITORIAL NO. 121

(3/50 Project)

     Here’s an interesting concept called the 3/50 Project designed to help save the bricks and mortar our nation is built upon:

     FIRST - Pick out 3 independently owned businesses you’d miss most if they were gone.  Stop in and buy something that will make someone else smile.

     SECOND - If half of the employed population spent $50 each month in independently owned businesses, these purchases would generate more than $42 billion in revenue.

     For every $100 spent in independent stores, $68 returns to the community through taxes, payroll, and other expenditures.  If you spend in a national chain, 40 percent of this return is lost to your community, and if you buy on line, nothing comes home.

     Remember the number of people necessary to start this trend is one -- and that is you.